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Senior Regional Marketing Lead - US
Deepki
CDIHybrideDéplacementsSenior (6–10 ans)
À propos du poste
Deepki, the market-leading sustainability intelligence platform for real estate, is scaling its North America operations and seeking a strategic Marketing Leader to drive regional growth. Based in NYC with a hybrid setup (3 days/week onsite), you'll architect Deepki's North America marketing engine, translating global sustainability and decarbonization initiatives into locally resonant strategies. This role bridges finance and environmental impact, positioning Deepki as the definitive voice on real estate decarbonization across North America. You'll own regional market positioning, lead high-impact Account-Based Marketing programs, orchestrate thought leadership initiatives, and serve as the critical link between Sales, Delivery, and Product teams. This is a unique opportunity to design a marketing function powered by AI-driven insights, leveraging data precision to maximize pipeline and revenue in the rapidly growing real estate sustainability space. You'll partner closely with Sales leadership to define territory strategies, manage enterprise buyer personas, and ensure perfect alignment between marketing and revenue teams. The ideal candidate combines creative vision with analytical rigor, bringing both strategic thinking and hands-on execution capability to scale Deepki's brand and market impact across North America.
Vos missions
- Own and architect Deepki's North America marketing strategy, translating global initiatives into AI-enabled regional plans that drive pipeline and revenue
- Serve as the primary voice and guardian of Deepki's brand reputation in North America, localizing global strategy for real estate and financial stakeholders
- Partner with global Brand Communication team to identify and secure high-profile speaking opportunities, positioning regional experts as thought leaders in decarbonization
- Pioneer and orchestrate 1:1 and 1:few Account-Based Marketing programs with AI-enabled experiences targeting high-value enterprises
- Collaborate seamlessly with Sales, Delivery, and Product teams as the creative bridge, fostering cross-functional alignment on account segments and buyer personas
- Lead digital marketing execution and event planning initiatives that combine precision targeting with creative storytelling
- Serve as the voice of the North America market, sharing critical insights with global teams to shape regional roadmap
- Drive the transition into an AI-powered marketing function, utilizing data-driven insights to sharpen regional market impact
Profil recherché
- 7+ years of B2B SaaS marketing experience, with at least 3 years in a regional or senior leadership role
- Proven track record developing and executing regional marketing strategies that drive measurable pipeline and revenue growth
- Strong understanding of enterprise sales cycles and ability to align marketing with Sales leadership on territory and account strategies
- Demonstrated expertise in Account-Based Marketing (ABM) and multi-channel demand generation campaigns
- Exceptional ability to translate complex technical and sustainability concepts into compelling market narratives
- Experience building and leading cross-functional teams or managing matrix relationships across Sales, Product, and Delivery
- Fluent in English; strong written and verbal communication skills
- Comfort with AI-driven marketing tools and data analytics for decision-making
Un plus si vous avez
- Background in real estate, sustainability, or ESG-related industries
- Experience leading marketing expansion into new geographic regions or markets
- Proficiency with marketing automation platforms and CRM systems
- Thought leadership or public speaking experience in B2B technology conferences
- Familiarity with the decarbonization or climate tech landscape
Compétences clés
SaaS MarketingB2B StrategyAccount-Based MarketingSustainabilityEfficacité énergétiqueReal EstateDigital MarketingSales EnablementAI-Driven InsightsLeadership
À propos de Deepki
Deepki
ESG Data, Immobilier durable
201 – 500 employésParis, France
Deepki est une plateforme SaaS de data ESG dédiée à l'immobilier, permettant aux propriétaires et gestionnaires d'actifs de collecter, analyser et piloter les indicateurs environnementaux de leurs portefeuilles. Fondée à Paris en 2014, l'entreprise d'environ 300 collaborateurs a levé 400 millions d'euros et compte parmi ses clients TotalEnergies, AXA, BNP Paribas Real Estate et des collectivités publiques en France, au Royaume-Uni, en Allemagne, en Espagne et en Italie.